Contact reports give you statistics for contact activity, and messages sent to that contact.
Contact activity is interpreted as the number of reads, clicks, bounces, complaints, and forwards performed on a message by a contact. Detailed reporting is useful for viewing which messages have been sent to a contact, and which were opened, clicked on and forwarded by the contact.
You can access contact reports in one of two ways from Contacts > Manage. Either check the contact checkbox and select Reports, or click the contact in the list and then click Reports in the Preview panel.
|Overview||This report gives a summary of your contacts interaction with your mailing lists. It shows their activity, properties and the lists they are subscribed to.|
|Activity||This report goes into detail for the contact's specific activities on each email. It shows graphs of message activity, a table with all the emails sent to this contact, and a table showing which emails were clicked when.|
|Messages||This report shows a table of all the messages that were sent to the contact, including the subject, message type, and the date and time it was sent.|
|Bounces||This report gives details for hard and soft bounces, if any, for this contact.|