- You can now enable interest-based tagging within the tracking tab on the delivery options when sending emails. This uses natural language processing, a form of machine learning, to categorise the content your contacts are clicking within your emails, and tags them with it in your lists. You can then use this data to filter your lists based on interests, so you can get even more granular with segmentation and targeting.
- You can now launch multinational SMS / voice campaigns within countries supported by the platform. To set the countries that you want to send SMS or voice messages to, contact Support.
- If you have multinational communication enabled on your account, adding or editing a contact’s telephone number via the API or the platform interface will require you to add the mobile country code too. If the number you provide begins with ‘0’, you’ll be prompted to specify the country code instead.
