Our platform’s ecommerce features enable you to engage personally and relevantly with customers in real-time. Here’s how to go about it:

Step 1: Integrate Your eCommerce Store

Before you can do anything automated with your ecommerce store, you need to integrate the platforms.

Visit our ecommerce integrations page for guidance.

Step 2: Use eCommerce Workflows

Automated communication workflows are ideal for ecommerce as they engage customers personally with relevant information at the exact time that they need it. The ones that can be automatically triggered via the integration with your ecommerce platform include:

  • Abandoned cart: Triggers automated messages to your shoppers when they’ve abandoned their carts or been idle on their carts for an hour.
  • Purchase series: Trigger a series of messages when a shopper purchases from your store (e.g.: order confirmation, delivery info, review request, etc)

Depending on your needs, you can use a variety of the other workflow types and start triggers for ecommerce too. However, these won’t be triggered by the integration with your store.

Click here to learn how to create a workflow.

Step 3: Pull Products into Emails

Whether you use a workflow or not, you’ll probably use our drag-and-drop email builder to create emails. If you’ve integrated your store with our platform, you can pull product blocks into your email directly from your store. This enables you to personalise the experience for customers and increase cross-selling.

To learn how to add product blocks to your emails, click here.