Automated communication workflows are ideal for ecommerce as they engage customers personally with relevant information at the exact time that they need it. The ones that can be automatically triggered via the integration with your ecommerce platform include:
- Abandoned cart: Triggers automated messages to your shoppers when they’ve abandoned their carts or been idle on their carts for an hour.
- Purchase series: Trigger a series of messages when a shopper purchases from your store (e.g.: order confirmation, delivery info, review request, etc)
Depending on your needs, you can use a variety of the other workflow types and start triggers for ecommerce too. However, these won’t be triggered by the integration with your store.
Click here to learn how to create a workflow.