Contact tagging is a lightweight way to organise subscriber data, so you can segment lists and groups of contacts for more personalised messaging. Much like hashtags on social media, contact tagging enables you to tag contacts with a keyword or phrase. This can then be used to create filters in the platform, so you can send communication to people with related needs and interests.
Tags enable you to connect contacts from multiple lists based on related tags. This enables you to send relevant communication quickly, with fewer manual processes of creating, importing, and updating lists and fields.
Common examples of tags include contact behaviour, sign-up date, the source of their data, interests, if they’re customers, if they’re on a free trial, etc. You can also have an infinite number of tags on one contact.