Contact tagging is a lightweight way to organise subscriber data, so you can segment lists and groups of contacts for intelligent targeting. Much like hashtags on social media, contact tagging enables you to tag contacts with a keyword or phrase that can then be harnessed to send communication to all people with the same tag.
Until now, you’d have multiple lists or filters on those lists. Tagging, on the other hand, enables you to connect contacts from multiple lists based on related tags. This enables you to send relevant communication quickly, with fewer manual processes of creating, importing, and updating lists and fields.
Tagging is dynamic, it’s quick, and it gives you granular control of your segmentation, as the data you can include is endless. Common examples of tags include contact behaviour, sign-up date, the source of their data, interests, if they’re customers, if they’re on a free trial, etc. You can also have an infinite number of tags on one contact.
Interest-based tagging takes this a step further. Using natural language processing (a form of machine learning), the platform can categorise the content your contacts are clicking on within your emails and tag them with it in your lists. You can then use this data to create filters for your lists based on interests, so you can get even more granular with segmentation and targeting.